Retargeting / Remarketing Campaigns in Alexandria, LA
Service Overview
Did you know that 97% of people who visit your website for the first time leave without buying anything? Retargeting (or remarketing) is the powerful strategy of showing ads specifically to those people after they've left your site. This service is a must-have for any Alexandria business with a website. If you're getting traffic but not enough conversions, retargeting is the single most effective way to increase your ROI. We create campaigns that 'follow' your past website visitors around the web, showing them targeted ads that remind them of your brand and bring them back to complete their purchase or inquiry.
Our Retargeting Protocol Includes
Pixel Setup & Audience Building
We install the necessary tracking pixels on your website to begin building your retargeting audience.
Multi-Platform Campaigns
We can run retargeting ads across Facebook, Instagram, and the Google Display Network for maximum reach.
Dynamic Product Ads
For e-commerce stores, we can show people ads for the exact products they viewed on your site.
Sequential Messaging
We can show a sequence of different ads to a user over time to guide them through the decision-making process.
Operational Scenarios
The Abandoned Shopping Cart
A customer adds a product to their cart but doesn't check out. An hour later, they see an ad on Facebook with that exact product and a small discount code, bringing them back to complete the purchase.
The Quote Request That Went Cold
Someone visits a contractor's website in Alexandria and views the 'Request a Quote' page but doesn't submit. For the next week, they see banner ads across the web reminding them of the contractor's great reviews and quality work, prompting them to return and fill out the form.
From Visitor to Valued Customer
1. Tag
We install the tracking pixels on your website.
2. Segment
We build audiences based on pages visited or actions taken.
3. Re-engage
We launch targeted ad campaigns to bring them back.
4. Convert
We direct them to a relevant page to complete the desired action.
Related Services
FAQs
When done correctly, it's helpful, not creepy. The key is to show relevant, valuable ads and not to be too aggressive. We control the frequency so users see your ads as a helpful reminder, not an annoyance.
Because it focuses your ad spend on a warm audience—people who have already visited your site and shown interest. This audience is far more likely to convert than cold traffic, making it the highest ROI of almost any advertising activity for local Alexandria businesses.
Don't Let Interested Visitors Get Away
Bring back potential customers and close the deals you've been missing with a powerful retargeting campaign.