Marketing Analytics & Reporting in Alexandria, LA
Service Overview
If you can't measure it, you can't improve it. Marketing Analytics & Reporting is the discipline of tracking, analyzing, and reporting on your marketing performance to understand what's working and what isn't. This service is for any Alexandria business that is investing in marketing but lacks clear visibility into their return on investment (ROI). If you don't know which campaigns are driving leads or how much it costs you to acquire a customer, you're flying blind. We set up the proper tracking and deliver clear, concise reports that translate complex data into actionable business intelligence.
Our Analytics Protocol Includes
Google Analytics & Tag Manager Setup
Proper installation and configuration of the industry-standard tools for tracking website performance.
Conversion Tracking Implementation
We track every valuable action, from phone calls and form submissions to online sales, so you can see your ROI.
Custom Dashboards
We build easy-to-understand dashboards that show you the key performance indicators (KPIs) that matter most to your business.
Monthly Performance Reports
You receive a clear, jargon-free report each month that explains your performance and provides strategic recommendations.
Operational Scenarios
The "Is This Working?" Business Owner
An Alexandria business owner is spending money on multiple marketing channels but doesn't know which are effective. Our reporting clearly shows that their Google Ads are generating a 5x ROI, while their print ads are not, allowing them to reallocate their budget for greater profit.
The Data-Overwhelmed Marketer
A marketing manager has access to analytics but is overwhelmed by the data. We create a simple dashboard that visualizes the 3-4 key metrics they need to monitor daily, providing instant clarity.
From Data to Decisions
1. Track
We implement tracking across all your digital properties.
2. Measure
We collect data on traffic, conversions, and user behavior.
3. Analyze
We analyze the data to identify trends, insights, and opportunities.
4. Report
We deliver clear, actionable reports and recommendations.
Related Services
FAQs
For most Alexandria businesses, the most important metric is Cost Per Acquisition (CPA)—how much it costs you in marketing spend to get a new, paying customer. We help you track this number accurately.
We provide comprehensive performance reports on a monthly basis, but we can provide access to a live dashboard that allows you to check your key metrics at any time.
Stop Marketing in the Dark
Gain crystal-clear visibility into your marketing performance and make data-driven decisions that fuel growth.